Oreo built a doomsday vault9/13/2023 ![]() “As an added precaution, the Oreo packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture, and air, keeping the cookies fresh and protected for years to come,” Oreo said in a statement on Friday. The advertisement that unveiled the vault claims that it is situated on permafrost at the coordinates 78° 08’ 58.1” N, 16° 01’ 59.7” E. Oreo’s vault is a lot smaller but signifies the cookie company’s commitment to an impressive PR stunt. TikTok video from kaqzu (kaqzu. ![]() ![]() The vault is inspired by the famous Svalbard Global Seed Vault in the Arctic that houses the largest concentration of agricultural diversity anywhere on Earth, meant for preserving the world’ botanical legacy against natural or human-caused disasters. The maker of the chocolate-and-crème sandwich cookies has built a doomsday vault in Norway to house its cookies in preparation for the “Election Day asteroid”. And while the asteroid may have missed us, humanity can rest easy knowing that even if the world ends, OREOs will be here forever.Oreo isn’t taking any chances. 75% more engagement than a standard OREO Tweet. Over the course of four weeks from start to end of production, we turned a single fan tweet into: -415+ earned media placements (during Election week), 100+ million impressions (more than a Super Bowl spot), and 20+ major brands asking to join the vault, including Burger King and Sour Patch Kids. Sorry, I know its bleak, but bear with me fo. And in the days leading up to Election Day, we pushed out an additional 40 pieces of content on social media, including teasers, a letter from OREO HQ, limited edition packs designed to survive the apocalypse, and six ‘behind the scenes’ videos. Picture the scene: you wake up, surrounded by dust and rubble, to find an asteroid has struck the Earth. The mockumentary-style video follows Markus Thorland, a Norwegian architect, who must design and build the vault in 30 days modeled on the ultra-secure Svalbard Global Seed Vault. We first released a long-form film that followed the OREO Doomsday Vault’s design and construction process. And for added protection, the OREO packs are wrapped in mylar, which can withstand temperatures from -80 degrees to 300 degrees Fahrenheit and is impervious to chemical reactions, moisture and air, keeping the cookies fresh and protected for years to come. 2020 Oreo Built a Doomsday Vault in Norway to Keep the Cookie Recipe Safe. Inspired by the Global Seed Vault in Svalbard, Norway, we ventured up to the Arctic Circle and built a real apocalypse-proof vault to safeguard OREOs for all eternity. The doomsday seed vault was built to protect millions of food crops from. So when a fan alerted OREO on Twitter that, on top of everything else happening, an asteroid was coming towards the Earth the day before Election Day and could destroy OREOs (along with the world), we couldn’t take any chances. We asked ourselves how could we give the world some much-needed relief from the worry and division. After all, the brand’s purpose is to bring people together. In the midst of an intensifying pandemic, nationwide protests and the craziest presidential election of our lives, the world’s most playful cookie had an ongoing goal to spread some playfulness and cheer.
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